Violet by Tuvache c1939

Violet by Tuvaché: launched in 1939.

In 1946, Tuvache's perfumes were sold in dram form (1/8 ounce), adjusted inflation calculated prices for 2018 are shown in parenthesis.

• Zezan for $12.00 a dram ($163.43)
• Sumatra sold for $7.00 a dram ($95.33),
• Moroccan Rose for $3.50 a dram ($47.67)
• Gardenia for $2.00 a dram ($27.24)
• Violet for $2.00 a dram ($27.24)
• Tuvara for $2.00 a dram ($27.24)
• Arabia for $2.00 a dram ($27.24)

Fragrance Composition:

So what does it smell like? It was a true woodland violet soliflore. Like a nosegay of fragrant violets at the peak of freshness.


Modern Packaging, 1944:

"A violet -colored, gold-stamped, sueded label and a chunky square ceramic cap add distinction to Tuvache's newest product — Violet ... Since raffia is used throughout the Tuvache line, the label for the skin perfume carries the same theme."

The New Yorker, 1959:

"Tuvache is noted for single-flower scents that are as up-to-date as tomorrow's newspaper. Now four Tuvache favorites are in cologne form in spray bottles — Moroccan Rose, Lily of the Valley, Lilac, and Violet; $5.50 at Saks."

Bottles:

Violet, c1940, photo by ebay seller arkle

Violet perfume, c1950s, photo by ebay selle asense4scents

Fate of the Fragrance:

Discontinued, date unknown. Still being sold in the 1960s.