In 1939, the launch of "Violet" by Tuvaché occurred during a period marked by the approaching turmoil of World War II. This era was characterized by a blend of optimism and apprehension, where perfumes often provided a nostalgic escape into realms of beauty and tranquility. The choice of violet as a fragrance theme during this time was significant. Violets have long been associated with delicate beauty, modesty, and simplicity. They evoke a sense of refinement and innocence, often symbolizing loyalty and faithfulness.
Bernadine de Tuvache likely chose the name "Violet" for its classic appeal and the universal charm associated with the flower itself. Violets have a rich history in perfumery, dating back centuries, where their sweet, powdery scent has been cherished for its calming and comforting qualities. In the context of Tuvaché's repertoire of single-flower scents like Moroccan Rose, Lily of the Valley, and Lilac, Violet would have fit seamlessly, offering a gentle, floral option amidst potentially turbulent times.
"Violet" would have been an appropriate name for a perfume not only due to its elegant connotations but also because of its timeless appeal. During the late 1930s, women of various backgrounds and ages would have been drawn to such a fragrance. It would resonate with those who appreciated classic femininity and sought solace in a scent that reminded them of gentler, more peaceful times. The perfume would likely have been received with nostalgia and a sense of comfort, offering wearers a subtle yet profound connection to nature's beauty amidst the uncertainties of the era.
