In 1939, the launch of Zezan by Tuvache marked a significant moment in perfume history, coinciding with a period of artistic and cultural exploration, particularly with an African connection. During this time, Africa was becoming increasingly intertwined with European art and culture, partly due to colonial influences and burgeoning interest in exoticism. This period saw an emergence of African motifs in art, sculpture, and even fashion, reflecting a fascination with the continent's rich cultural heritage.
The word "Zezan," as Madame de Tuvache chose it for her perfume, carries a mysterious allure. While its exact origin is not explicitly defined, it resonates with the sounds and rhythms that Madame de Tuvache found appealing, especially the distinctive "Z" sounds. Interestingly, in Albanian, "zezan" means "black," which adds an intriguing layer considering the design of the perfume's packaging featuring an African motif. Whether this linguistic connection influenced Madame de Tuvache's choice remains unclear, but it adds depth to the perfume's narrative.
"Zezan" is a fitting name for a perfume designed to evoke exoticism and allure. It conjures images of mystery, sensuality, and the unknown, appealing to those fascinated by distant lands and cultures. The perfume's packaging further enhances this allure, with its one ounce bottle set in an African wood stand, adorned with a gold ceramic replica of a primitive princess's head. The wooden crate, sealed with wax, adds a sense of exclusivity and authenticity, reflecting the painstaking craftsmanship and exotic materials that went into its creation.
