Thursday, May 30, 2019

Reverie by Tuvache c1972

Rêverie by Tuvache: launched in 1972. Originally produced by Yardley in 1967.




In 1967, the British-American Tobacco Company, LTD acquired such names as Yardley of London,  Morny, Scandia, Germaine Monteil, and Tuvache for $60-million. These brands were lumped into a subsidiary British American Cosmetics (BAC), selling in more than one hundred and forty countries, with local manufacture in thirty-four countries.

In 1979, Beecham Cosmetics purchased Jovan, Yardley of London, Vitabath and other, more obscure brands such as Lentheric and Tuvache.

The Yardley Reverie fragrance was relaunched under the Tuvache name in 1972.