Monday, June 24, 2013

Moroccan Rose by Tuvache c1940

Moroccan Rose by Tuvaché: launched in 1940.



In 1946, Tuvache's perfumes were sold in dram form (1/8 ounce), adjusted inflation calculated prices for 2018 are shown in parenthesis.
  • Zezan for $12.00 a dram ($163.43)
  • Sumatra sold for $7.00 a dram ($95.33),
  • Moroccan Rose for $3.50 a dram ($47.67)
  • Gardenia for $2.00 a dram ($27.24)
  • Violet for $2.00 a dram ($27.24)
  • Tuvara for $2.00 a dram ($27.24)
  • Arabia for $2.00 a dram ($27.24)


Fragrance Composition:



So what does it smell like? It was a sharp, heavy, rosa damascena soliflore perfume, sweet as honey yet dry and a bit spicy.
  • Top notes:
  • Middle notes: damascena rose
  • Base notes: spices, sandalwood, vanilla, ambergris


Esquire, 1944:
"And African perfume in utterly different, never- to-be - forgotten odors such as "Algiers", "Moroccan Rose", heavily and sweetly scented; "Arabia", exotic and spicy. Bottles have labels of colored suede and are boxed in grass tied with raffia."

Glass Packer, 1949:
"Tuvaché's "prize package" has four one-ounce bottles of four different cologne fragrances and a half-dram sample of Moroccan Rose perfume. The bottles are supplied by Carr- Lowrey Glass Company, gold-color metal caps by Richford."

Harper's Bazaar, 1957:
"An exotic perfume — Tuvaché's "Moroccan Rose." sweet, lightly dry and perfect for holiday romanticism. 2 1/2 ounces, $55."

The New Yorker, 1958:
"Tuvaché is noted for single-flower scents that are as up-to-date as tomorrow's newspaper. Now four Tuvaché favorites are in cologne form in spray bottles —Moroccan Rose, Lily of the Valley, Lilac, and Violet; $5.50 at Saks."

Tucson Daily Citizen, 1958:
"One day we will have the Queen of Flowers..the Moroccan Rose..in full bloom for your nostrils to enjoy. There are hundreds of varieties, but Tuvache has chosen a species that grows only in Morocco, for its superb scent...sweet as honey yet dry and a bit spicy."


Vogue, 1963:
"For roses caught at the peak of their fragrance, roses raised for scent alone, there are these perfumes to think about: Joy by Patou, La Rose by Marcel Rochas, Moroccan Rose by Tuvache."


 Albuquerque Journal, 1965:
"Moroccan Rose, one might say, is the most serenely confident of all the flowers. More, Moroccan Rose is seductive - and one of the most perfect rose perfumes in the world - it smells like a rose. People honestly look around for the roses when you wear it. Tuvache uses, we are told, only roses from Morocco because they are sweetest and deepest in fragrance."

Bottles:

Moroccan Rose perfume, c1940s, photo by Deb at Luv Parfum







c1960, photo by ebay seller perfumepanache

Fate of the Fragrance:

Discontinued, date unknown, still being sold in 1970.


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