Moroccan Rose by Tuvaché: launched in 1940.
So what does it smell like? It was a sharp, heavy, rosa damascena soliflore perfume, sweet as honey yet dry and a bit spicy.
Esquire, 1944:
Glass Packer, 1949:
Harper's Bazaar, 1957:
The New Yorker, 1958:
Tucson Daily Citizen, 1958:
Vogue, 1963:
Albuquerque Journal, 1965:
In 1946, Tuvache's perfumes were sold in dram form (1/8 ounce), adjusted inflation calculated prices for 2018 are shown in parenthesis.
- Zezan for $12.00 a dram ($163.43)
- Sumatra sold for $7.00 a dram ($95.33),
- Moroccan Rose for $3.50 a dram ($47.67)
- Gardenia for $2.00 a dram ($27.24)
- Violet for $2.00 a dram ($27.24)
- Tuvara for $2.00 a dram ($27.24)
- Arabia for $2.00 a dram ($27.24)
Fragrance Composition:
So what does it smell like? It was a sharp, heavy, rosa damascena soliflore perfume, sweet as honey yet dry and a bit spicy.
- Top notes:
- Middle notes: damascena rose
- Base notes: spices, sandalwood, vanilla, ambergris
Esquire, 1944:
"And African perfume in utterly different, never- to-be - forgotten odors such as "Algiers", "Moroccan Rose", heavily and sweetly scented; "Arabia", exotic and spicy. Bottles have labels of colored suede and are boxed in grass tied with raffia."
Glass Packer, 1949:
"Tuvaché's "prize package" has four one-ounce bottles of four different cologne fragrances and a half-dram sample of Moroccan Rose perfume. The bottles are supplied by Carr- Lowrey Glass Company, gold-color metal caps by Richford."
Harper's Bazaar, 1957:
"An exotic perfume — Tuvaché's "Moroccan Rose." sweet, lightly dry and perfect for holiday romanticism. 2 1/2 ounces, $55."
The New Yorker, 1958:
"Tuvaché is noted for single-flower scents that are as up-to-date as tomorrow's newspaper. Now four Tuvaché favorites are in cologne form in spray bottles —Moroccan Rose, Lily of the Valley, Lilac, and Violet; $5.50 at Saks."
Tucson Daily Citizen, 1958:
"One day we will have the Queen of Flowers..the Moroccan Rose..in full bloom for your nostrils to enjoy. There are hundreds of varieties, but Tuvache has chosen a species that grows only in Morocco, for its superb scent...sweet as honey yet dry and a bit spicy."
Vogue, 1963:
"For roses caught at the peak of their fragrance, roses raised for scent alone, there are these perfumes to think about: Joy by Patou, La Rose by Marcel Rochas, Moroccan Rose by Tuvache."
Albuquerque Journal, 1965:
"Moroccan Rose, one might say, is the most serenely confident of all the flowers. More, Moroccan Rose is seductive - and one of the most perfect rose perfumes in the world - it smells like a rose. People honestly look around for the roses when you wear it. Tuvache uses, we are told, only roses from Morocco because they are sweetest and deepest in fragrance."
Bottles:
Moroccan Rose perfume, c1940s, photo by Deb at Luv Parfum
c1960, photo by ebay seller perfumepanache
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