Monday, November 10, 2014

Tuvache Perfume Amulets

The Modesto Bee And News-Herald, 1946:

Beauty Hints by Alicia Hart.
" Tucking a sweet scented pellet of cotton into a stocking welt via the backseam opening may sound like heaping on the glamor, but it makes practical sense as a perfume saver. Good perfume, especially a concentrate, will tantalize nostrils for days. Tuck pieces of perfumed cotton also into a bra or girdle top. So says a perfumer wise to the ways of imprisoning scents which fight to escape. Mrs, Bernadine de Tuvaché suggests holding fragrances in perfume amulets. To make an amulet--the size of a good luck charm a gremlin might wear --she uses a strip of ribbon one half inch wide and two inches long! Into this ribbon "pocket"--folded and sewed together on three sides --she stuffs a perfume soaked piece of cotton, and tacks the open end closed. Try her trick, and see how much longer your perfume lasts. When the amulet needs to be retired, Mrs. de Tuvaché says it can still do service as a sachet in your bureau drawer."

Monday, January 13, 2014

Where Should I Apply Perfumes

As a general rule, fragrance should be applied to pulse points. This is where the blood vessels are closest to the skin giving off more heat and acting like mini fragrance pumps.

Pulse points are the wrist, crook of the arm and back of the knee, and the base of the throat. Also, for long lasting fragrance spray at the ankles, it allows the fragrance to blossom up. For a sexy twist, apply perfume to your cleavage or spray perfume on your nude body before dressing. The nape of the neck, is a very romantic area, whenever your hair moves it might swish the perfume around, nice little subtle trail of perfumed loveliness.

Apply perfume right after you take a shower or bath. Your pores are more open then and will more easily soak up the scent. Some people say that rubbing the wrists together will crush the scent, I tried this with different perfumes over the course of two weeks, just to see if its true, it seemed to me that the friction of rubbing the wrists together actually heated up the fragrances and made them seem more potent.

I have read though that the perfume can react not so nicely to the first layer of skin...and give off a smell that isn't pleasant. Others say that to spray the perfume in the air and then walk into it, I have done this before, and it seems that it lets you control the amount of fragrance that is applied to your skin, rather than spraying directly onto the skin, this works best with heavier perfumes.

I spray perfumes on my clothes when I want to make the scent last longer, I won't spray perfume on fragile fabrics like silks or lace. You can spray your coat with perfume. Also an old tip is to apply pure parfum extrait to your furs. Doing this is up to your own discretion.

Do not apply perfume after you put your jewelry on, take it off first, then apply the perfume. The chemicals in perfume can leave stains or have chemical reactions to the metals, Pearls are especially susceptible to damage from perfume since it destroys their lustre.

Coco Chanel always said to apply perfume where you want to be kissed. I read an old perfume guide from the 1930s and it mentioned that you can apply perfume to your fingertips and eyebrows. Also apply perfume to a cotton ball and tuck it into your brassiere. Apply perfume to your hankies or gloves.

Jeanne Lanvin of Lanvin Perfumes suggested that you should apply perfume wherever your clothes cover your body, that way it will seem if it is coming from within and blend with the natural oils of your skin to make a truly individual fragrance. She also says the best time to apply perfume is 15 or 20 minutes before you are about to go out, that way the perfume has time to "set".

A 1924 ad for Ann Haviland perfumes suggests:

#1. to apply perfume to your eyebrows as the short hairs of the eyebrows retain the perfume longer than the skin since evaporation takes place more slowly.Besides, this is an ideal two-some,the girl usually comes up to a man's chin, not far below his nose.

#2. One little known method of applying perfume is to saturate a piece of cotton with your chosen scent, place it under the shoulder strap of your slip. Body heat releases an aura about you.

#3. A glamorous method of using perfume is to spray it on the hem of your evening gown, then as you walk or dance, the fragrance is wafted into the air around you. This is the best way to do it.

#4. Another pointer is to apply perfume to the inside of your gloves, while your gloves are on, the warmth of your hands attract the perfume which will cling to the fingers.

Tuvara by Tuvache c1948

Tuvara by Tuvache: launched in 1948. The name Tuvara was trademarked in 1965 by Tuvache. The name Tuvara comes from a species of the cassia plant and was also the name of Mme. Tuvache's daughter.


Monday, June 24, 2013

Perfume advice for Junoesque Girls by Madame de Tuvache

Culled from the Troy Times Record, Saturday, August, 9, 1947:


Alicia Hart’s Timely Beauty Hints


"Junoesque girls who would like to under-accent their magnificent proportions should enlist the aid of perfume to that end.  Perfumer Bernadine de Tuvache, who creates rare scents and speaks with authority on the impressions they can create, claims that delicate, airy fragrances will help the stout woman put over the illusion of less bulk.
Says our perfumer: “The tendency of the overweight women is to use heavy perfumes. When these fragrances are exploded by body heat, the effect is too much woman and too much perfume.” The effect of a light fragrance when wafted about by the large woman, says our expert, is to make her seen daintier and more feminine. 
To achieve what Madame de Tuvache calls “ the fourth dimension of lightness,” Junoesque gals are advised to use their some hither scents so as to created an enveloping aura/ Suggested areas for application are shoulder pads, handkerchiefs,  gloves, the inside of a handbag and the hand fan that goes into action in hot weather."

Lily of the Valley by Tuvache c1944

Lily of the Valley by Tuvaché: launched in 1944.

So what does it smell like? It was a lily of the valley soliflore perfume.

Discontinued, still being sold in the 1960s.

photo by ebay seller lbrlady

Lilac by Tuvache c1940

Lilac by Tuvaché: launched in 1940.

So what does it smell like? It is a lilac soliflore perfume.

Discontinued sometime in the 1970s.


Lilac perfume, photo by ebay seller lbrldy

Moroccan Rose by Tuvache c1940

Moroccan Rose by Tuvaché: launched in 1940.


Violet by Tuvache c1939

Violet by Tuvaché: launched in 1939.

Zezan by Tuvache c1939

Zezan by Tuvache: launched in 1939. It is interesting to note that in 1946, Zezan was selling for $12 a dram, quite pricey for the time! What cost $12 in 1946 would cost $143.58 in 2014 according to an inflation calculator. Also in 1946, Tuvache's Sumatra sold for $7.00 a dram, Moroccan Rose for $3.50, Gardenia for $2.00, Violet for $2.00, Tuvara for $2.00 and Arabia for $2.00.




Highlander by Tuvache c1938

Highlander by Tuvache: launched in 1938. It was available in cologne and aftershave.

So what does it smell like?  I have no published notes on this fragrance.

Discontinued, date unknown. Was still being sold in 1958.


Drug & Cosmetic Industry, 1938:
"Tuvache offers five interesting perfumes created from exotic tropical flowers found in the jungles of Algiers and Morocco which are compounded and packaged in the United States. The line also includes White Hyacinth cologne and two colognes for gentlemen — Cossack and Highlander."

Cossack by Tuvache c1938

Cossack by Tuvache: launched in 1938.

So what does it smell like?  I have no published notes on this fragrance.

Discontinued, date unknown.


Drug & Cosmetic Industry, 1938:
"Tuvache offers five interesting perfumes created from exotic tropical flowers found in the jungles of Algiers ... The line also includes White Hyacinth cologne and two colognes for gentlemen — Cossack and Highlander."

Arabia by Tuvache c1939

Arabia by Tuvache: launched in 1939.

So what does it smell like? I have no published notes on this perfume. It was described as a spicy oriental in old advertisements.



Discontinued, date unknown. Still being sold in 1944.



The New Yorker, 1939:
"De Tuvache: This house, last year's brilliant debutante, grows in favor. Jungle Gardenia, a sharp, challenging perfume, is superb; so are Arabia, of the spicy school, and Violet. The skin perfume with an oily base, and a very, very long lasting scent."

Sumatra by Tuvache c1942

Sumatra by Tuvache: launched in 1942.



PERFUME POCKETS IN NEW FALL COATS!

From a August 26,1945 article in the Milwaukee Sentinel by Dorothy Parnell:

PERFUME POCKETS IN NEW FALL COATS!

"The perfume pocket is the latest fashion and beauty trick in New York. It is the joint inspiration of two top glamour creators, Esther Dorothy, the fur designer and Bernadine de Tuvache, perfumer."
"Each coat in Esther Dorothy's new winter collection has in its lining a miniature pocket, only about an inch in width and depth, placed high at the left side just under the shoulder pad. Out of it peeps the corner of what looks like a doll's chiffon handkerchief, but is in reality a tiny square of maline tied around a piece of cotton holding a drop or two of perfume. these little perfume amulets are to be worn instead of putting perfume on your furs and have the practical advantage of giving you a chance to change your perfume at will , and most important preventing the actual injury to precious pelts when it comes repeated burning by the alcohol in perfume."