Thursday, May 30, 2019

Reverie by Tuvache c1972

Rêverie by Tuvache: launched in 1972. Originally produced by Yardley in 1967.




In 1967, the British-American Tobacco Company, LTD acquired such names as Yardley of London,  Morny, Scandia, Germaine Monteil, and Tuvache for $60-million. These brands were lumped into a subsidiary British American Cosmetics (BAC), selling in more than one hundred and forty countries, with local manufacture in thirty-four countries.

In 1979, Beecham Cosmetics purchased Jovan, Yardley of London, Vitabath and other, more obscure brands such as Lentheric and Tuvache.

The Yardley Reverie fragrance was relaunched under the Tuvache name in 1972.  




Fragrance Composition:



So what does it smell like? It is classified as a floral chypre fragrance for women. It starts off with a fruity top note, followed by a floral heart, layered over a warm, animalic, woody and mossy base. Alluring, enchanting - a sentimental blend of spiced florals and green mosses, warmed by musk and amber.
  • Top notes: fruity accord, bergamot, galbanum, geranium
  • Middle notes: jasmine, lily of the valley, tuberose, rose, lilac, spices
  • Base notes: patchouli, amber, castoreum, vetiver, oakmoss, civet, Tolu, musk

Bottles:


Presented in milk glass bottles screen printed with 18th century French toile in blue. The design was taken  from Boucher drawings hung at the Louvre in Paris.

 

Fate of the Fragrance:


Discontinued, date unknown. Still sold in 1979.

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