In 1948, the launch of Tuvara by Tuvache occurred during a post-war period marked by a desire for renewal and elegance. This era was characterized by a shift in societal norms, where fragrances played a significant role in expressing sophistication and femininity. The name "Tuvara" holds a special significance rooted in both botanical and personal symbolism. Cassia, the plant from which the name derives, is known for its aromatic properties, often used in perfumery for its warm, spicy notes reminiscent of cinnamon. This connection to cassia suggests a perfume with a rich, comforting aura, likely appealing to those seeking a blend of exotic allure and familiar warmth.
Bernadine de Tuvache's decision to name the perfume "Tuvara" likely stemmed from personal and strategic considerations. Naming it after her daughter suggests a deep personal connection, possibly intending to imbue the fragrance with qualities associated with her daughter's essence: youth, beauty, and a timeless charm. Strategically, choosing a botanical name like Tuvara aligns with the trend of naming perfumes after natural elements, evoking images of lush gardens and exotic locales, which were particularly appealing in the immediate post-war period.
