Tuvara by Tuvache c1948

In 1948, the launch of Tuvara by Tuvache occurred during a post-war period marked by a desire for renewal and elegance. This era was characterized by a shift in societal norms, where fragrances played a significant role in expressing sophistication and femininity. The name "Tuvara" holds a special significance rooted in both botanical and personal symbolism. Cassia, the plant from which the name derives, is known for its aromatic properties, often used in perfumery for its warm, spicy notes reminiscent of cinnamon. This connection to cassia suggests a perfume with a rich, comforting aura, likely appealing to those seeking a blend of exotic allure and familiar warmth.

Bernadine de Tuvache's decision to name the perfume "Tuvara" likely stemmed from personal and strategic considerations. Naming it after her daughter suggests a deep personal connection, possibly intending to imbue the fragrance with qualities associated with her daughter's essence: youth, beauty, and a timeless charm. Strategically, choosing a botanical name like Tuvara aligns with the trend of naming perfumes after natural elements, evoking images of lush gardens and exotic locales, which were particularly appealing in the immediate post-war period.

Cossack by Tuvache c1938

In 1938, the world was on the brink of significant political turmoil, with Europe nervously anticipating the outbreak of World War II. It was a time of both uncertainty and bravado, where masculinity often took center stage amidst the looming specter of conflict. It was against this backdrop that Bernadine de Tuvache launched "Cossack," a fragrance named after the renowned warriors of Eastern Europe known as Cossacks.

A Cossack, historically, was a member of various autonomous communities of Eastern Slavs who inhabited the steppes of Eastern Europe and Siberia. These communities were known for their fierce independence, strong martial traditions, and rugged individualism. The term "Cossack" itself evokes images of fearless horsemen, skilled in combat and adept at surviving in harsh environments. They were often seen as symbols of strength, valor, and freedom.

Bernadine de Tuvache likely chose the name "Cossack" for its association with these qualities. In the context of a men's fragrance, "Cossack" would appeal to men who valued courage, adventure, and a sense of daring. The fragrance would embody characteristics such as strength, resilience, and a bold spirit, resonating with individuals who saw themselves as independent and capable.