In 1938, when Highlander by Tuvache was launched, Europe was on the cusp of World War II, a period marked by heightened tensions and looming uncertainty. Amidst this backdrop, fashion and fragrance trends often reflected a blend of resilience, tradition, and a longing for the rugged beauty of nature. Men's fragrances of the time sought to embody qualities of strength, sophistication, and a connection to heritage.
A "Highlander" traditionally refers to someone from the Scottish Highlands, a region famed for its breathtaking landscapes, including heather-covered moors and misty mountains. Highlanders are historically associated with traits like courage, independence, and a deep affinity for their land and traditions.
Bernadine de Tuvache likely chose the name "Highlander" for its evocative power. Firstly, it conjures images of Scottish heritage, particularly the rugged elegance of tweed-clad gentlemen against the backdrop of rolling hills and expansive moors. Tweed, a durable woolen fabric, was often worn by Highlanders and symbolizes both practicality and timeless style.
"Highlander" is an apt name for a men's fragrance because it resonates with the rugged yet refined persona associated with Highlanders. It suggests a man who appreciates the outdoors, values tradition, and exudes a sense of adventure and sophistication. The fragrance would likely appeal to those who identify with classic values of strength and honor, coupled with an appreciation for natural beauty and craftsmanship.
