Monday, June 24, 2013

Arabia by Tuvache c1939

Arabia by Tuvache: launched in 1939.







In 1946, Tuvache's perfumes were sold in dram form (1/8 ounce), adjusted inflation calculated prices for 2018 are shown in parenthesis.

  • Zezan for $12.00 a dram ($163.43)
  • Sumatra sold for $7.00 a dram ($95.33),
  • Moroccan Rose for $3.50 a dram ($47.67)
  • Gardenia for $2.00 a dram ($27.24)
  • Violet for $2.00 a dram ($27.24)
  • Tuvara for $2.00 a dram ($27.24)
  • Arabia for $2.00 a dram ($27.24)


Fragrance Composition:


So what does it smell like?  It was described as a spicy oriental in old advertisements.

  • Top notes: black pepper, bergamot, orange blossom
  • Middle notes: carnation, cinnamon, cloves, nutmeg, incense
  • Base notes: patchouli, ambergris, sandalwood, vanilla, tonka beans, benzoin

The New Yorker, 1938:
"De Tuvache: A newcomer with arresting ideas in perfume — Jungle Gardenia (sharp and provocative), Arabia (hot-headed and spicy), and Versailles (worldly). Lovely bath oils and rubs in the same scents, too."

The New Yorker, 1938:

"A dark horse in this field is de Tuvache, who presents Jungle Gardenia, startling and marvelous, packed in wood fibre boxes tied with multicolored wools; Arabia is another offering, rich. Oriental, and spicy. Both scents turn up in bath oils and toilet waters."



 The New Yorker, 1939:

"De Tuvache: This house, last year’s brilliant debutante, grows in favor. Jungle Gardenia, a sharp, challenging perfume, is superb; so are Arabia, of the spicy school, and Violet. The skin perfume, with an oily base - and very, very good - comes in lovely fiber boxes; from $7. (Saks Fifth Ave)"


Fate of the Fragrance:


Discontinued, date unknown. Still being sold in 1967..


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