In 1960, the launch of the perfume "Nectaroma" by Tuvache coincided with a period of burgeoning interest in luxurious and evocative fragrances. This era marked a transition in perfumery towards more complex compositions that aimed to capture the essence of indulgence and allure. Perfumes were becoming not just personal scents but statements of sophistication and elegance.
"Nectar," in the context of perfumes, refers to a sweet and aromatic liquid often associated with the gods in mythology. It symbolizes something divine, exquisite, and intoxicatingly fragrant. The term "Nectar of the Gods" underscores this perception, suggesting a substance that embodies divine pleasure and beauty.
Bernadine de Tuvache, the creator of "Nectaroma," likely chose the name to evoke these very associations. "Nectaroma" combines "nectar," with its connotations of sweetness and divine essence, and "aroma," emphasizing its aromatic allure. The name suggests a perfume that promises to envelop the wearer in a rich, luxurious scent akin to the essence of gods' nectar.
