Perfume advice for Junoesque Girls by Madame de Tuvache

Culled from the Troy Times Record, Saturday, August, 9, 1947:


Alicia Hart’s Timely Beauty Hints

"Junoesque girls who would like to under-accent their magnificent proportions should enlist the aid of perfume to that end.  Perfumer Bernadine de Tuvache, who creates rare scents and speaks with authority on the impressions they can create, claims that delicate, airy fragrances will help the stout woman put over the illusion of less bulk.
Says our perfumer: “The tendency of the overweight women is to use heavy perfumes. When these fragrances are exploded by body heat, the effect is too much woman and too much perfume.” The effect of a light fragrance when wafted about by the large woman, says our expert, is to make her seen daintier and more feminine. 

To achieve what Madame de Tuvache calls “ the fourth dimension of lightness,” Junoesque gals are advised to use their some hither scents so as to created an enveloping aura/ Suggested areas for application are shoulder pads, handkerchiefs,  gloves, the inside of a handbag and the hand fan that goes into action in hot weather."

Lily of the Valley by Tuvache c1944

Lily of the Valley by Tuvaché: launched in 1944.

Lilac by Tuvache c1940

Lilac by Tuvaché: launched in 1940.

Moroccan Rose by Tuvache c1940

Moroccan Rose by Tuvaché: launched in 1940.

Violet by Tuvache c1939

Violet by Tuvaché: launched in 1939.

Zezan by Tuvache c1939

Zezan by Tuvache: launched in 1939.

Highlander by Tuvache c1938

Highlander by Tuvache: launched in 1938. It was available in cologne and aftershave.

So what does it smell like?  I have no published notes on this fragrance.

Discontinued, date unknown. Was still being sold in 1958.

Drug & Cosmetic Industry, 1938:

"Tuvache offers five interesting perfumes created from exotic tropical flowers found in the jungles of Algiers and Morocco which are compounded and packaged in the United States. The line also includes White Hyacinth cologne and two colognes for gentlemen — Cossack and Highlander."

RSS Feed Widget

Cossack by Tuvache c1938

Cossack by Tuvache: launched in 1938.

So what does it smell like?  I have no published notes on this fragrance.

Discontinued, date unknown.

Drug & Cosmetic Industry, 1938:

"Tuvache offers five interesting perfumes created from exotic tropical flowers found in the jungles of Algiers ... The line also includes White Hyacinth cologne and two colognes for gentlemen — Cossack and Highlander."

RSS Feed Widget

Arabia by Tuvache c1939

Arabia by Tuvache: launched in 1939.

Sumatra by Tuvache c1940

Sumatra by Tuvache: launched in 1940.

PERFUME POCKETS IN NEW FALL COATS!

From a August 26,1945 article in the Milwaukee Sentinel by Dorothy Parnell:

PERFUME POCKETS IN NEW FALL COATS!

"The perfume pocket is the latest fashion and beauty trick in New York. It is the joint inspiration of two top glamour creators, Esther Dorothy, the fur designer and Bernadine de Tuvache, perfumer."

"Each coat in Esther Dorothy's new winter collection has in its lining a miniature pocket, only about an inch in width and depth, placed high at the left side just under the shoulder pad. Out of it peeps the corner of what looks like a doll's chiffon handkerchief, but is in reality a tiny square of maline tied around a piece of cotton holding a drop or two of perfume. these little perfume amulets are to be worn instead of putting perfume on your furs and have the practical advantage of giving you a chance to change your perfume at will , and most important preventing the actual injury to precious pelts when it comes repeated burning by the alcohol in perfume."

Algiers by Tuvache c1940

Algiers was launched by Tuvache in 1940. Tuvache offered five interesting perfumes created from exotic tropical flowers found in the jungles of Algiers and Morocco which were compounded and packaged in the United States. These were promoted as "limited edition" perfumes.

Jungle Gardenia by Tuvache c1932

Jungle Gardénia (Original) by Tuvache was launched in 1932, relaunched in 1957.