Monday, June 24, 2013

PERFUME POCKETS IN NEW FALL COATS!

From a August 26,1945 article in the Milwaukee Sentinel by Dorothy Parnell:

PERFUME POCKETS IN NEW FALL COATS!

"The perfume pocket is the latest fashion and beauty trick in New York. It is the joint inspiration of two top glamour creators, Esther Dorothy, the fur designer and Bernadine de Tuvache, perfumer."
"Each coat in Esther Dorothy's new winter collection has in its lining a miniature pocket, only about an inch in width and depth, placed high at the left side just under the shoulder pad. Out of it peeps the corner of what looks like a doll's chiffon handkerchief, but is in reality a tiny square of maline tied around a piece of cotton holding a drop or two of perfume. these little perfume amulets are to be worn instead of putting perfume on your furs and have the practical advantage of giving you a chance to change your perfume at will , and most important preventing the actual injury to precious pelts when it comes repeated burning by the alcohol in perfume."

Algiers by Tuvache c1940

Algiers was launched by Tuvache in 1940. Tuvache offered five interesting perfumes created from exotic tropical flowers found in the jungles of Algiers and Morocco which were compounded and packaged in the United States. These were promoted as "limited edition" perfumes.





Jungle Gardenia by Tuvache c1932

Jungle Gardénia (Original) by Tuvache was launched in 1932, relaunched in 1957.